5 Tips for Women Business Owners During COVID-19

Liz Whitehead, CEO of 12PointFive.com, shares some encouraging insights on how women business owners can thrive during COVID-19.

As a woman entrepreneur, your purpose and values are what build the foundation of your business. It’s what gives you the strength to survive and grow during tough times. Now more than ever, it’s crucial to stay flexible and open-minded in pivoting your business to meet the diverse needs of your customers. Purpose-driven brand and strategic partnerships can allow women to grow and scale their business to new heights, even during these uncertain times. With the superpower to personalize and empathize, women business owners are one step ahead in connecting authentically with their customers. As women continue to support women in the business world, sales thrive and hope is strengthened.

Reference Links:
The US has 12.3 million women-owned businesses which generate $1.8 trillion a year.

67% of small businesses have pivoted in response to the pandemic.

91% of consumers are more likely to shop with brands that provide personalized.

Women-owned businesses are growing 2x faster, than all businesses nationwide.

72% of businesses are increasing digital marketing efforts during COVID-19.

Liz Whitehead’s Links:

Resources for Small Businesses:
Venture Forward study:
Up-to-date info on COVID-19:
COVID-19 resources and grant information:

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